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Inside the Data Cloud Infrastructure
We are setting up the Data Cloud, ingesting data, mapping DMOs, building segments and activations - cool, but what's actually happening beneath the familiar interface?
What you should know about Salesforce Data Cloud
Learn about the Data Cloud purpose, capabilities, pricing and billing.
Salesforce Data Cloud Credits Guide
Data Cloud billing could be tricky. With a higher amount of data, you should be careful where it comes to credits usage. But what are credits and what they mean in Data Cloud?
How to use Digital Wallet in Salesforce Data Cloud
Check out how to use the Digital Wallet, what are the possibilities of this tool and how you can get access to it.
How to debug the sitemap in Marketing Cloud Personalization
There are several ways to debug and troubleshoot the sitemap in Personalization. Check the article to discover the most powerful solutions and some useful tips!
All you need to know about Marketing Cloud Growth
Here is all you need to know about the Marketing Cloud Growth Edition license, with its functionalities, pricing, and knowledge sources that will help you get to know this product.
Exporting Personalization Segments to Marketing Cloud Journey Builder: Step-by-step guide
Data Cloud billing could be tricky. With a higher amount of data, you should be careful where it comes to credits usage. But what are credits and what they mean in Data Cloud?
Exporting Personalization Segments to Marketing Cloud with CSV: Step-by-Step Guide
Let’s explore the use of CSV files to export data from Personalization to the Marketing Cloud.
How to send user data from Personalization to Marketing Cloud
Marketing Cloud Personalization provides us with multiple ways to send the user information from this tool to Marketing Cloud Engagement. Some of them are not so obvious and not directly mentioned in the documentation. See the all possibilities in this article!
How to send event with catalog metadata in Marketing Cloud Personalization
In this article, you will learn how to send events with catalog metadata in Interaction Studio (also known as MCP). Examples and troubleshooting included!
How to send additional events in Marketing Cloud Personalization
There are multiple ways to add events to Marketing Cloud Personalization without using Sitemap. Let me show you how to do this and why sometimes you have to do this.
The legal challenges of personalization and how to overcome them
Personalization is a buzzword that every marketer loves to use. But what does it really mean? And more importantly, what are the legal challenges that come with it? Here are some common pitfalls of personalization and how to avoid them.
What is rule-based personalization, how it works and who uses it?
Do you know what rule-based personalization is and how it can help you create better content? Learn what it is, how it works and what are the benefits and challenges of this marketing strategy.
Google Analytics open source alternatives
Google Analytics is a top tool for analyzing web traffic. However, there are open-source alternatives that offer similar functionality, are often free, and respect users’ privacy. Do you already know them?
What is content-based filtering, how it works and who use it?
Content based filtering is one of the most popular recommender system types on websites. It is simple, easy to implement and sometimes performs even better than collaborative filtering method. But is it the best method? What are it's advantages?
What is hyper-personalization?
Hyper-personalization becomes more and more popular among marketers. But what is hyper-personalization, how we can use it and who is already using this method?
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